How SEO Benefits Small Businesses

 

In today's tech-driven world, new startups and small businesses use various strategies to create an online presence. When people look up on the web for a business that can make their job easier, they most likely visit a site that appears higher up in their search results. Such websites get the highest traffic and those which come after them have significantly less traffic. These businesses use SEO as a strategy to beat the competition.


Search Engine Optimisation or SEO has now become a staple in the marketing world as the number of businesses offering similar services has risen greatly in the recent decade. Small businesses too can tap into SEO and attain a place in the first pages of the search engine results. Read on to know how SEO benefits small businesses.

 

Helps create Brand Awareness

The more people see your brand name on the top of the first page of the search engine results pages, the more is your presence in the market. Uses mostly go to a brand that Google or any other search engine ranks the higher. Online presence is a key point for marketing new brands even the best products need amazing marketing to stay longer in the market. You can never underestimate the power of the right digital marketing strategy.

 

Helps in overcoming competitors

The best SEO practices will take your startup way up in the rankings and make it rub shoulders with the leading brands. The O  in SEO- optimisation ensures that you attract more potential clients and SEO benefits the maximum when you find the right keywords that perfectly describe your brand and its products. When buyers use these keywords the search intent is made clear- whether they are just gathering information, window-shopping or are ready to buy them. If the search intent is known, you can get only relevant traffic for your site. This will save a lot of money,  time and disappointments.

 

Organic and Cost-effective

Have huge dreams for your new business, but on a tight budget? Worry not! SEO benefits small businesses by not allowing them to invest a huge sum of money in marketing. A good SEO strategy can get you the same research without spending a fortune on ads. Also, an organic SEO can grow along with your business and will support it in the long run.

 

Although PPC advertising is an effective way, small companies cannot afford them. So SEO  can come to their aid and bring them up to par with their big competitors. Once you invest in a good SEO strategy, it will be a lifetime investment for your small business. Optimisation helps your future customers and they will return the favour by choosing your product.

 

Just your normal college girl, who likes to put down her feelings on paper.

Comments

Post a Comment

Popular posts from this blog

How to W.R.A.P decisions in Life

Image
  Every living being in this universe is subjected to make decisions for their survival - be it an ant and or a humpback whale. Fortunately, humans are the only beings gifted with the power of discrimination of understanding what is right or wrong for us and making a decision accordingly. Decisions can either be positive or otherwise but the quality of your decisions will determine how deeply they would impact your life. Chip and Dan Heath, in their book ' Decisive: How to Make Better Choices in Life and Work', talk about a Framework called W.R.A.P for making better decisions WRAP consists of four elements: W- Widen your options R- Reality test your assumptions A- Attain distance before deciding P- Prepare to be wrong Widen your options There is a misconception that having a lot of options can lead to confusion and is as same as seeing only the big picture. So, people narrow their frames of you and often lose possible options that could have worked better for them. You can star...
Read more

The Choice factor

Image
  That brisk strut with billowing robes behind. That almost sneering smirk under his hooked nose. That voice lashes out at people in the most subtle way possible. That is Severus Tobias Snape, Potion Master at Hogwarts School of Witchcraft and Wizarding, the dour ’bat’ of the dungeons. But my hero-worship for this misunderstood man has made me reflect on one of the important lessons for life-The Choice Factor. Although Snape's passion for the Dark Arts and the Dark Mark on his arm, along with his air of intimidation and sharp tongue attributes to his 'villain' aura, the choices that he made speak differently about his true character. The choices that he made say it all. It is not so surprising how similarly Snape and Voldemort are portrayed throughout the series. Both men had strikingly similar parentage; with muggle fathers and pureblood mothers and a miserable childhood. They also shared a common passion for the Dark Arts and even went on to pursue the same goals as adult...
Read more

A 'Complete the story' prompt

  “AFTER TWENTY YEARS” by O.HENRY Provide your imaginative ending to the given story. Note: Word limit - 250- 350 words Jimmy Wells and ‘Silky’ Bob -were thick childhood friends. However, once Bob left to pursue his fortunes in the West, the two eventually lost touch. Nevertheless, they had promised to meet each other in 20 years, to the hour, after their last dinner together at the same spot in New York City. Jimmy Wells became a Cop wherein Bob turned out to be an outlaw. Twenty years later, Bob was waiting outside where the restaurant once stood when he and Jimmy parted ways; the latter, who’s now a policeman, comes upon him while he’s walking his beat. After hearing Bob’s story about the friends’ pledge to meet up again and watching him light up a cigar, Jimmy recognizes it’s Bob. To his shock, he also realizes that his friend is a fugitive from Chicago, whom he’d seen earlier on a police bulletin. So this was the ending I had given: …Veiling his shock like the tough cop he is,...
Read more