Musings Innumerable...

  When I turned on the television last afternoon, there was this advertisement of my favourite sportsperson, promoting an online gambling website. Although the ads didn't appeal to me, I also wanted to know more about the online gambling industry, which is easily one of the most lucrative businesses in recent years. There is a need more to gambling than just it being infamous. There are a lot of flipsides to this industry and we hear a lot of news about it time and again, but people do flock to them invariably. Why is it so addictive that it makes one want to come back every time? Read on to know how it all started and reason out its addictive nature.   How it all Started The first-ever gambling we would have probably heard of is the game of dice held between the Kauravas and the Pandavas in the Mahabharata, or probably earlier too. From then till now, gambling has always been a part of society, irrespective of the illegality and immorality in it. There are thousands of...

  In today's tech-driven world, new startups and small businesses use various strategies to create an online presence. When people look up on the web for a business that can make their job easier, they most likely visit a site that appears higher up in their search results. Such websites get the highest traffic and those which come after them have significantly less traffic. These businesses use SEO as a strategy to beat the competition. Search Engine Optimisation or SEO has now become a staple in the marketing world as the number of businesses offering similar services has risen greatly in the recent decade. Small businesses too can tap into SEO and attain a place in the first pages of the search engine results. Read on to know how SEO benefits small businesses.   Helps create Brand Awareness The more people see your brand name on the top of the first page of the search engine results pages, the more is your presence in the market. Uses mostly go to a brand that Google ...